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Best Online Store Builders of 2023

Ready to create a stunning website without breaking the bank? Our comparison guide to the best website builders will help you find the perfect solution for your budget.

Last updated 03 Dec 2023

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Key features to consider when selecting an online store builder

Ease of use: One of the most important factors to consider is how easy the platform is to use. You want a platform that is intuitive and user-friendly, so you don't have to spend a lot of time learning how to use it. Look for platforms that offer drag-and-drop editors, customizable templates, and simple navigation. 

Design and customization: The platform you choose should offer a wide range of design options and customization features. This includes the ability to change the layout, colors, fonts, and images of your store. You should also be able to add your own branding elements, such as logos and banners. 

Payment processing: The platform should support a variety of payment options, such as credit cards, PayPal, and Apple Pay. Look for platforms that have built-in payment processing, so you don't have to set up a separate payment gateway. 

Security: Your customers need to feel safe when shopping on your site, so security is essential. Look for platforms that offer SSL encryption and other security features, such as fraud protection and PCI compliance.

SEO: Your online store won't be successful if it can't be found by search engines. Look for platforms that are optimized for SEO and offer features such as customizable meta tags, sitemaps, and URL structures. 

Mobile responsiveness: More and more people are shopping on their mobile devices, so it's essential that your online store is mobile-friendly. Look for platforms that offer responsive design, so your site looks great on any device. 

Integrations: To make your online store more efficient, you'll likely need to integrate it with other tools, such as email marketing software, social media platforms, and accounting software. Look for platforms that offer integrations with the tools you need.

How to do SEO With these tools?

Online store builders offer various SEO tools to help improve search engine rankings. Here are some ways these platforms can assist with SEO:

1. Customizable page titles, meta descriptions, and URLs: All online store builders allow you to customize your page titles, meta descriptions, and URLs. This helps search engines understand the content on your pages and index them correctly.

2. Mobile optimization: All online store builders should provide mobile optimization features to ensure your website is mobile-friendly. Mobile optimization is crucial for SEO since search engines now prioritize mobile-friendly websites in their search results.

3. Site speed: Site speed is a critical factor in SEO. All online store builders should offer site speed optimization tools to help your website load faster.

4. Built-in SEO tools: Some online store builders, such as Shopify and BigCommerce, have built-in SEO tools that can help you optimize your website. These tools might include things like keyword research tools, SEO checklists, and tips for improving your website's SEO.

5. Integration with third-party SEO tools: Many online store builders can integrate with third-party SEO tools like Moz, Ahrefs, or SEMrush. These tools can provide in-depth SEO analysis and help you develop an SEO strategy to improve your search engine rankings.

When selecting an online store builder, be sure to consider the SEO features they offer and how they can help you improve your search engine rankings.


Do I need technical knowledge to use these platforms?

Most online store builders are designed to be user-friendly and require little to no technical knowledge to use. However, some platforms may have a steeper learning curve than others, so it's important to do your research before choosing a platform.

Can I customize the look and feel of my online store?

Yes, most online store builders offer a range of templates and customization options to help you create a unique look and feel for your store. Some platforms also allow you to customize the HTML and CSS code for even greater flexibility.

What payment options are available for my customers?

Most online store builders offer a range of payment options, including credit cards, PayPal, and other payment gateways. Some platforms also allow you to offer offline payment options like cash on delivery or bank transfer.

Can I use my own domain name with the platform?

Yes, most online store builders allow you to use your own domain name, either by purchasing one through the platform or by transferring an existing domain name. It's important to check the platform's policies and pricing for domain names.

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